I do not normally write posts like this, but I thought it might be better to compile this information in a blog post rather than on my social media channels (Facebook , Instagram and Twitter ).Target Australia are now going to stock The Balm Cosmetics and Sleek Makeup which are both cruelty free brands. I have an email from The Balm in regards to their cruelty free status from March this year. They are a cruelty free company as none of the raw materials, products or ingredients are tested on animals at any point during or after the production process. They do not have a parent company and do not have a distributer in China. Chinese customers can order off the website but those products do not have to go through animal testing like on-shelf products in China do. Some of the products contain animals byproducts like beeswax and carmine but I do have a vegan list (quoted directly from an email from TheBalm):

Mary-Lou Manizer (Highlight, Shadow and Primer)
Sexy Mama (Anti Shine Translucent Powder)
Bahama Mama (Bronzer)
Read My Lips (Lip Glosses)
What’s Your Type (mascaras)
Schwing (eyeliner)
INSTAIN (blushes)
balmShelter (Tinted moisturizer)
Put A Lid On It (Eyeshadow Primer)
Stainiac (Lip & Cheek Stain)

Some of my products from The Balm Cosmetics

I sent an email asking for the Sleek same information. Their response was:

“Thank you for contacting us. With regards to animal testing, please note that here at Walgreens Boots Alliance that our brand Sleek make it their responsibility to ensure that none of the products are tested on animals during any stage of the product development process.  This also applies to the raw materials used.Due to this, they are therefore able to declare that all of their products comply with the Directive 2010/63/EU and are not in any way tested on animals.Sleek MakeUP has a legal obligation to ensure that its products are safe, they there for endeavour to carry out a safety assessment on every single products prior to placing them on the market.The safety of a cosmetic product can be assessed on the basis of the safety profile of the ingredients used within a formulation. All of the ingredients used within our products possess well established safety records, due to this they do not require animal testing on a routine basis.For further information on the suitability of our products for vegans we do recommend that you look under the ‘Product Information’ tab on each item which will inform you with these details.”

I have asked for more information, clarification on some points and an actual list of vegan products but they never replied.

Sleek Makeup Contouring and Blush Kit in Fair

The bad news is that only some stores will be getting the products, but I have a list of the ones that will have stock and you can keep checking back to see if I update the list. These details are subject to change so please email Target Australia if you have any questions. (Scroll down for updated list of stores)

 

UPDATE LIST AS OF 12/02/2016
“Sleek and The Balm will be ranged at the following stores

NSW
Warrawong
Roselands
Merrylands
Parramatta
St Marys
Rouse Hill
Mt Druitt
Hornsby
Leichhardt
Broadway
Eastgarden
Bathurst
Port Macquarie
Charlestown
Tuggerah
Erina
Bankstown
Glendale
Penrith
Dubbo
Campbelltown
Warringah Mall
Liverpool
Goulburn
Hurstville
Bondi
Burwood
Tamworth
Castle Hill
Kotara
Carlingford
Rhodes
Macarthur Square

VIC
Highpoint City
Watergardens
Sunbury
Templestowe
Northlands
Plenty Valley
Knox City
Bendigo
Albury
Warrnambool
Mildura
Ballarat
Waurn Ponds
Geelong
Epping
Camberwell
Waverley Gardens
Southland
Melbourne City
Mornington
Airport West
Greensborough
Doncaster
Point Cook

QLD
Northlakes
Strathpine
Chermside
Tweed Heads
Southport
Helensvale
Mt Ommaney
Toowoomba
Ipswich
Hervey Bay
Browns Plains
Buranda
Brisbane CBD
Mackay
Castletown
The Willows
Coffs Harbour
Earlville
Maroochydore
Bundaberg
Springwood
Robina
Capalaba
Toombul
Forest Lake
Carindale
Indooroopilly

WA
Morley
Stirling
Whitford City
Victoria Park
Carousel
Bull Creek
Armadale
Fremantle
Rockingham
Bunbury
Geraldton
Innaloo

SA
Newton
Edwardstown
Reynella
Sefton Park
Elizabeth
Fulham Gardens
West Lakes
Centrepoint
Tea Tree Plaza
Marion

TAS
Launceston
Hobart
Mowbray

ACT
Canberra Civic
Belconnen

NT
Palmerston”

Doncaster Target The Balm and Sleek display
Sleek and The Balm Target display Camberwell
Target Camberwell (Zoom in to see The Balm pricing)

The pricing seems to be very similar to what David Jones has (within a few dollars of each other – Mary-Lou Manizer $29.95, Manizers Palette $39.95, Liquid Lipsticks $19.95), but I have not seen a fully stocked The Balm stand in David Jones in over two years – it’s often just smashed testers and nothing else , so hopefully Target does a better job. I visited the Doncaster store today and found the set ups to be really well done. There were testers for all of The Balm and Sleek products (some seem to have missed that the Sleek testers are in pull out drawers under each product), the only two products sold out were the Mary-Lou Manizer (not surprising given its cult status) and Balm Desert (bronzer / blush). The Nude Dude palette, along with the limited edition Manizer Sisters Palette were in stock, but unfortunately they might not last long seeing as they’re not available at David Jones. All of The Balm’s liquid lipsticks, known as Meet Matt(e) Hughes, were in stock. I did a quick in store swatch of Charming and Committed and took a photo when I got home (I couldn’t cut out Bonsai as he’s too cute hehe). Committed is raved about by so many but I think I prefer Charming as it has pink undertones. They will be going on my Christmas wish list along with many other items.

The Balm Meet Matt (e) Charming and Committed swatch Hughes

If you have not tried any of theBalm’s products, I recommend the Mary-Lou Manizer (Obviously), Meet Matt (e) Nude Palette – matte eyeshadow palette great for anyone and everyone, and their blushes – I love the Boy Down best but it depends on what skin coloring you have as to which one will suit you best. I do not own many products from Sleek but I really love the Face Contouring and Blush Palette Form in Fair – it is a great size for travel and the colors are nice. Hopefully I can try a lot more from Sleek now that more products are easily available.

The Balm The Manizers Sisters “The Luminzers” Palette

I know this looks like a long post but I hope it helps answer a lot of questions. I will update this post if I get any more information. If you have a second, then why not head over to any of the Target Aus social media sites and thank them for stocking more cruelty free products – We need to let them know that there is a market out there for cruelty free cosmetics.

What will you be picking up?

Note: I have spoken to Target about the low stock levels. They are looking into it. The stands should be restocked every 2 weeks, if your local store has not been restocked then please contact your local store manager. I have already spoken to my local store and they are working on getting more stock in.

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Alinta McMurdo